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Bradley Langford 220 Pharmacist, Antimicrobial Stewardship
220
Pharmacist, Antimicrobial StewardshipI am a Board Certified Infectious Diseases Pharmacist with a Bachelor of Science in Pharmacy from the University of Toronto and a Doctor of Pharmacy from the University of Colorado. My research and practice interests are to improve antibotic prescribing behavior to reduce the risk of antimicrobial resistance, one of the greatest public health threats. I have published several peer reviewed studies on the role that behavioral insights and nudging play in improving the rational use of antibotics to make care safer for patients and populations.
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Bradley Langford
Pharmacist, Antimicrobial Stewardship
Spotted this sign a local grocery store in Toronto. What do you think are the behavioral implications to posting the staff vaccination rate, in terms of impact on the staff, the store, and the general public?

Bradley Langford
Pharmacist, Antimicrobial Stewardship
Since we were talking about giving feedback in the context of energy nudges, I thought I would share something I found helpful in providing practice feedback in a healthcare setting. I have referred to this document a few times in my work and recently shared this during one of our seminars.
Practice Feedback Interventions: 15 Suggestions for Optimizing
Effectiveness:
https://www.afhto.ca/wp-content/uploads/5a.-Ann-Intern-Med-15-ways-to-improve-audit-and-feedback.pdf
Practice Feedback Interventions: 15 Suggestions for Optimizing
Effectiveness:
https://www.afhto.ca/wp-content/uploads/5a.-Ann-Intern-Med-15-ways-to-improve-audit-and-feedback.pdf
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Bradley Langford
Pharmacist, Antimicrobial Stewardship
With energy nudges, there seems to be a heavy focus on social norms. Why do you think this is such a common approach and what other nudges could we use to augment these social norms nudges?

Bradley Langford
Pharmacist, Antimicrobial Stewardship
Not to compete against the amazing BIG seminar series, but for those of you interested in nudging and healthcare, there is a symposium Thursday May 20th held by the Penn Medicine nudge unit:
https://nudgeunit.upenn.edu/nudge-units-health-care-symposium
It is not too late to register!
https://nudgeunit.upenn.edu/nudge-units-health-care-symposium
It is not too late to register!
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Bradley Langford
Pharmacist, Antimicrobial Stewardship
Present bias seems to be a common challenge contributing to global health and environmental problems (e.g., antibiotic over-prescribing leading to antibiotic resistance, energy consumption and climate change, sugar intake and obesity). Have you had (or heard of) success in using nudging to help address these issues or are they too complex to be addressed by nudging?
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