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nudge
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Laura Perez-Ortiz
Economist | UAM University (Spain)

Maybe you can read "Behavioral Macroeconomics and Macroeconomic Behavior", by Nobel Laureate George Akerlof in American Economic Review, 2002, 92 (3): 411-433. DOI:10.1257/0002828026013619236

It is a theoretical approach, but you can always get an idea.

This is interesting! I think context is one of the major arenas behavioral science differs from traditional economics. It is a hugely important factor that is rarely considered. There are some interesting research papers on behavioral policy/finance and context.

https://behavioralscientist.org/context-matters-for-nudgers-too-a-lesson-from-india/31 

This is an interesting article about the same.

Massimo Ingegno
International Expert, Director of Thammasat Design Center, Thammasat University

This is a great topic. I'm from Italy but have been living in Thailand for 7 years. Since I'm both a behaviour design university instructor and practitioner, I've got the chance to experiment with different nudges in the context of learning and health behaviours with our students. Nudges the leverage our need to conform and to know (information gaps) seem to be the most effective. I will soon get a chance to experiment the same with European (Spain). Will share the results, hopefully before the end of this program!